Content Marketing is vital. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing in rocking the world of marketing.
The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests. Search rank, traffic, leads and all sort of goodness flow from this approach. Branding who willing to invest effort and time in develop relevant content have great chance to stand out as a leader.
So the conversation is no longer about if or why an organization should practice Content Marketing. But the still unanswered question is “How?” How does a brand actually become a publisher, produce great content, and attract traffic and generate conversions?
So if you’re wondering “How?”, fear not. We will provide a guide on how to build and operate a Content Marketing Machine. I’m talking about a sustained effort to generate content excellence in your category. I’m talking about a machine that generates more traffic and leads at lower cost than all of your other channels combined.
From Facebook to Twitter to Pinterest to Google+ and beyond, managing social media for your business can be overwhelming. But having and sticking to a social media content strategy can help keep you focused, organized and on target when communicating with customers.
There are four critical elements to creating a strategy for your business:
1. Set your positioning. Who are you? What do you do? Why does it matter? Why are you better?
2. Identify your target audience.
3. Create personas for your customers so you have a better idea of what they do and what they need.
4. Determine which social networks are the best platforms for your business.
Truth. Make sure your content is engaging and relevant to the people you are engaged in.