Facebook unveiled a new promotions policy on Tuesday, updating guidelines for businesses that run contests and sweepstakes.
The update is designed to help business create and manage promotions on Facebook. Among the amendments: The social-network giant no longer requires promotions to be exclusively administered through apps; now, they’re allowed to be administered on Pages, as well.
In an official blog post, Facebook explains that businesses can collect contest entries by having users message the Page, post on the Page or like and comment on a Page post.”
What’s more, if a small business wants to launch a contest based on the number of likes a post receives, it can do so directly on its Page, without requiring a third-party app.
A Facebook representative told Mashable that its new promotions policy “makes it even easier for smaller businesses to help build awareness for a new product, promote the opening of a new location, sell inventory or advance other business objectives.”
Facebook’s update also includes stricter regulations on tagging.
“Our Pages Terms now prohibit Pages from tagging or encouraging people to tag themselves in content that they are not actually depicted in,” according to the blog post.
For more information regarding the changes to our promotions policies, check out our downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.