Customer Interaction – Facebook pages provide a forum for dialogue between customers and the brand, giving companies the opportunity to build better relationships with target audiences and current customers.
Reputation Management – Facebook allows a company to gain a deeper understanding of how the brand is perceived online – through direct feedback and also by monitoring what users are saying about the brand.
New Customer Acquisition – Each time a Facebook user becomes a fan of a Facebook page, a notice is posted as news item for all of that user’s friends to see. This creates an opportunity for a Facebook page to go viral and reach new viewers.
Feedback Mechanism – In a service-based sector like hospitality, customer feedback is vital. Facebook allows users to communicate their experiences directly and give the company the opportunity to respond.
Branding – Facebook can be used as a medium for creating brand awareness in addition to a company’s corporate website. It provides brand exposure to a potentially new audience and gives organizations the opportunity to position themselves in new and unique ways.
Drive Web Traffic – As a Facebook page grows its fan base, traffic to the company website will increase. Facebook pages also appear in Universal Search Results.