On Page Optimization – SEO Know How

On Page Optimization SEO

On Page SEO Blueprint

This SEO Blueprint will let you organize your website’s on-page SEO (optimization); formulizing a plan, making it easier to coordinate pages and keywords, and track changes and results all in one place.

Content Type

The content type denotes the type of page you are working on. Is it your home page or an internal page? Is it a landing page or a blog post, a product page or a thank you page etc.? It’s important to note which page you are editing to keep track of how the edits relate to the overall mission of the page. This is to determine and focus on the know how writing skill to optimize the solutions to your audience.

Current URL

The current URL is something that can be entered manually or exported from a site crawler report. Amend the current URL to something that is understandable rather than leave the URL in non user friendly format. (Eg:^1qw)

What’s the purpose of the page?

This is something you will want to manually define (perhaps for each page or for a group of pages). Define the overall goal of this page. Is it to provide product information, define a solution, serve as FAQ etc. What’s the end goal? Has the content on this page delivered that purpose?

Who is the target audience?

Everything with SEO starts with this key concept. Your target audience or buyer persona, as it’s sometimes called, is the one for whom you are writing your content. If you do not know who you are writing for your content will be aimless. Clearly define which persona type a page targets.

Page Title

This is where the planning starts. Manually note/plan what you want your new page title to be for a particular page. Best practice for page titles is “Keyword | Keyword Variation”. The goal here is to lay out the purpose of the page without being redundant. For WordPress User, you can simply install a plugin – ALL IN ONE SEO for ease of the page title add on. ( This simple plugin will cover the page description and target keyword functions too)

Page Title Length

The length columns will make sure that you adhere to certain character limits. This will automatically be calculated for you. The recommended length for page titles is 70 characters. Tip: a quick and easy optimization project may be to update all page titles that are longer than 70 characters.

Page Description

Enter your page description. This should be a short declarative sentence that incorporates your keyword, as you laid it out in your page title, in some form. It should not have content verbatim as you have it on the page itself

Page Description Length

The length columns will make sure that you adhere to certain character limits. This will automatically be calculated for you. The recommended length for page titles is 150 characters.

Target Keyword

Think of your target keyword as the designated topic for a particular page. Define 1 topic only per page. This allows you to go more in to depth and provide detailed information. This means that you are also only optimizing for 1 keyword per page. Note: there a few exceptions to the rule. For instance your home page. The goal of your home page is to explain what your entire website/business is about and thus you’ll need a few (4 typically) to do that. Overview pages, like a Product page, which outlines what all of your products may be, may also be optimized for a few keywords. Ultimately this is in the best interest of your readers/audience because you are helping to explain content and context.


Keyword Analysis

On page optimization is not something you can simply start and plug from the sky. Do a research on Google Adword to understand the keyword search statistic so that we are targeting on some keyword that people are searching for on internet.


Your content needs to be thorough, clear and provide solutions. Again, write for your target audience. How can you help them? Compelling content is also error free – check spelling and grammar. Aim to have at least 500 words per page. Format content to make it easier to read and digest.


The use of headers as formatting helps make content easier to read and digest. It provides visual cues to your readers and search engines. Typically the very first header is an H1 on a page. That isn’t always the case nor necessary as long as you have clearly defined the purpose of the page somewhere at the top.


Subheaders serve the same purpose as headers, only to break up the content, visually, futher into smaller bite size chunks.


Another great visual cue to your readers is an image. An image on your page (for blog posts in particular) is a great anchor and draw to your content. Have the image be relevant and related to your content and large enough to draw interest. Be sure to name the image file appropriately. The same rule applies, name it with a keyword and provide context too. For instance name it “keyword_and_how_it_relates.jpg” rather than “image123.jpg”. Also provide an alt text whenever possible.

Internal links

Anytime you have content that makes a reference you need to provide a link to that referring source, whether it is your own content or an outside source. When you link to outside sources you have the option of passing SEO credit or not. When you do not pass credit that link is “no-follow”, meaning a search engine crawler will not follow that URL/link. As long as the site is a reputable source however best practice is to provide SEO credit to that source as you link to it. You should also link to content that provides more indepth information. For instance, if you have an overview page where the goal is just to highlight and briefly touch upon a subject, and you have a deeper internal page that goes into more detail … be sure to link to that internal page. The text you use to create the hyperlink is called the anchor text. Often you’ll see the words “click here” or “read more” as an anchor text. That works when appropriate, however, whenever possible naturally incorporate a few words (ideally including a keyword) to the referring page.

Social Media Sharing

Social is a big SEO component. How people use your content is a critical factor of a page’s performance. Make it easy for people to share your content by including share links in a visible place. Search engine are giving high credit to webpage that are highly social shared.