Malaysia SME Companies are rushing to understand and get involved in social media. But most of the agencies and consultants who are being paid to establish social media campaigns for corporations are afraid to tell their clients three things they don’t want to hear.
1. Everyone Must Work Together
In most companies, IT, marketing and sales not only don’t work together, they compete with each other. Until they start collaborating as a team, you will not succeed in social media.
But more than that, this lack of internal collaboration and contact makes any kind of social media involvement virtually impossible.
2. Top Management Must Be On Board
If the direction doesn’t come from the very top, managers, who have myriad reasons to fear change, will hang on to the status quo.
Despite the best intentions of agencies and consultants, social media integration is bound to meet huge resistance until top management says it’s OK to spend time and money to integrate it into the company’s marketing and culture.
3. Don’t Expect Overnight Success
Sure there are videos that go viral, contests that attract a lot of buzz, and Facebook pages that get a lot of fans. But what comes after those efforts?
After the tools change (and they surely will) how will social media fit into the company’s overall strategy and help it reach long-term goals?
Once you have created the community, listen to it. Base your strategy on what you discover through through your community. Doing so will help build customer trust and loyalty.