It’s clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new-era in consumer business relationship has begun. It is the role of a company social media strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who are stagnate may be replaced by automation or see their positions cannibalized.
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